Charged with the growing participation of ball pen artists and positioning BIC’s flagship competition ‘BIC Art Master Africa’, Millo Communications engaged leading Kenyan comedian and influencer Njugush, to lead a creative campaign, which dramatically increased the participation of Kenyan artists in the competition.

In addition to hosting the Art Master Kenya awards ceremony from BIC Headquarters in Nairobi, live on Facebook, Njugush, together with a team from BIC East Africa and Millo Communications, went out into the field and interviewed three young Kenyan artists from different backgrounds, as they worked on their submissions for Art Master Africa 2022, later sharing their stories for millions to see.